Spotify to Follow Twitter in Eliminating Political Advertising

Photographer: David Paul Morris/Bloomberg

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Spotify Technology SA will stop selling U.S. political advertising in early 2020, following Twitter Inc.’s lead in steering clear of a contentious election cycle.

The move will apply to Spotify’s ad-supported service, as well as its original and exclusive podcasts, the company said on Friday. The music-streaming service never sold political ads in other countries, so the change only affects the U.S.