Checkout
Black Friday Becomes Blasé Friday as One-Time Frenzy Calms Down
- Stores aim to make up for it with online sales, December push
- Analysts say Walmart, Target and Lululemon are early winners
This article is for subscribers only.
Becky Strickland really wanted her teenage daughter to experience the madness of Black Friday, so she brought her to Manhattan’s Herald Square -- typically one of New York’s busiest shopping districts.
But stores failed to produce the hectic scene she expected to encounter, even though discounts -- like sweaters marked down 60% to $14.99 at J.C. Penney Co. -- remained abundant.